06 Oct 2011

[Egypreneur] Random ReWork Tips!

I tweeted some tips from ReWork while having a refresh skimming through it yesterday and wanted to share it here. Enjoy!

Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them.

Teach and you’ll get a pond you just don’t get from traditional marketing tactics.

All companies have customers. Lucky companies have fans. But the most fortune companies have audiences!

Being obscure is a great position to be in. Use this time to make mistakes without the whole world hearing about ’em

You don’t want everyone to watch you ‘starting’ your business. Doesn’t make sense to tell everyone to look at u when not ready

The enthusiasm u have for a new idea is not an accurate indicator of its true worth, Let your latest grand ideas cool off 4 a while

If you’re successful, people will try to copy what you do. There’s a great way to protect yourself from copycats.. Guesses?

Make ‘you’ part of your product or service, inject what’s unique about the way u think into what you sell

Momentum fuels motivation. It keeps you going, it drives you. Without it, you can’t go anywhere

The way you build momentum is by getting something done and then moving on to the next

To keep your momentum get in the habit of accomplishing small victories longer something takes the less likely you’ll finish it

Remember, great brands launch without PR campaigns all the time. Starbucks, Apple, Nike, Amazon, Google all became great brands over time, not because of a big PR push upfront!

Never hire anyone to do a job until you’ve tried to do it yourself first. That way, you’ll know what a job well done looks like.

No one likes plastic flowers, the business world is full of ‘professionals’ who wear the uniform and try to seem perfect. In truth..They just come off as stiff and boring. No one can relate to people like that.

There’s beauty to imperfection. This is the essence of the japanese principle Wabi-sabi, valuing character & uniqueness over a shiny facade!