03 Jul 2014

Tourism Business Circle kick-started at Egypreneur Club

Egypt has established a worldwide brand for being a touristic destination, and tourists are interested in its rich culture and sceneries. However, the political instability is the main off-putting factors when they decide to travel to Egypt.

The question whether the Tourism industry in Egypt is recovering soon or the whole sector will continue going down the drains.

An answer to that might be

In a fabulous evening and with one of its first activities Egypreneur Club in Talaat Harb, hosted the Tourism Business Circle featuring a fabulous group of entrepreneurs and domain experts including Mr. Tarek Maher, Business Development Manager at Travelport for MENA region, Ehab Malek of e7gezonline.com, Mohamed El Fouli of Mageegi.com, Morkos Ishak of Egy-Hospitals.com and Ahmed Abdel Fatah of GenieTravelDeals.com and Mona Shokrof, Software developer interested in the sector.

As an industry outsider, I had one of the most efficient crash courses. The business circle witnessed the formation of the Tourpreneur business circle, an industry specific groups for entrepreneurs Egypreneur stated building in different sectors and intending to scale it as a part of its Membership offering.

Our discussion was based on the travelling circle: being inspired, making decisions, and planning their trips, reservations, experience and sharing.

As tourism entrepreneurs, we can engage in the inspiring and sharing process. We also found that videos are 85% more inspiring than pictures and descriptions.

The factors that influence the decision process are the

• Pains
• Needs
• Social
• Seasons,
• Words of mouth,
• Desire of different experience.

We will discuss further whether to corporate free Internet and free water into the travelling package.